Relating the 10-Day Challenge to Different Customers
As business people we deal with many different personality types on a daily basis. As Brand Builders we also understand that each customer or prospect is unique. However, there does seem to be universal agreement regarding four basic personality types in the world of consumers, specific to retail. What motivates each one of these personalities is completely different when it comes to buying.
The Director – loves facts, benefits and reasons. They are the take-charge type and make their own decisions.
The Analytical – also loves facts and data. This type will visit the website, do their own research and have it neatly filed away. They love being asked their opinion (they consider it a compliment).
The Relater – wants to feel part of something. It’s personal for them and they take an ownership position in anything they do.
The Socializer – is outgoing, fun, loves to talk and make new friends. Relationships are paramount to this person. If they don’t like you, they will not do business with you. For them it is not “all” about the product; it is about the relationship. They look at the whole experience as a fun event in their life.
Historically the way drink companies have approached getting close to customers is to market their products by standing at the local grocery store and soliciting customers. They encourage people to sample their product as they walk by and then give them a coupon whether they want it or not. Hit it and hope. One taste – that’s it! With no consideration for the personality of the customer or the WIIFM (what’s in it for me) factor.
The 10-Day Challenge is a very powerful way to get close to your customer. By being prepared and using this approach you are in a better position to interact with each customer in the four basic personality types.
For the Director – this experience is exactly the way they want it. They are in control, they have the facts and will “feel” the benefits.
For the Analytical – they will be able to get their facts and data both from what you provide them and what they can get on their own from our website (and yes, they will be all over our website).
For the Relater – bottom line for them is they are included, they are making the decision and they are not being sold. They want to tell you about their experience so make sure they tell you about their results. The people in this group are wonderful customers to have and a sensational source of never-ending referrals.
For the Socializer – it’s about the relationship. Your fortune with this group is in the personalized follow up. You need to follow up – and follow up with enthusiasm!
As we know, in today’s world competing for people’s attention is not easy. The goal is to get someone’s attention and when we have it, the fact that we can KEEP it for 10 days is invaluable. With your customer on the 10-Day Challenge, you have that person’s undivided attention. Even if it is only for a moment while they are drinking Life Shotz – you still have their attention throughout the entire 10 days.
The 10-Day Challenge meets the customer on their terms, all you have to do is talk to them. All of these people have problems and quietly have goals – you have the solution and Life Shotz will deliver the results.
Now that you have their attention in regard to the product, you also have their attention about being a potential new Brand Builder. And as you are prepared to interact with them on a higher level, you are increasing your sales and your group drastically.
Set your goal: two new people a day on the 10-Day Challenge. Let’s continue transforming people’s lives one stick at a time.
Make good things happen today!
Rick
