Tom Lunneborg
Vice President of Product Development

Every boy dreams of working with secret formulas, high-tech laboratories, and the occasional mad scientist. Tom Lunneborg is living that dream. As the in-house product-development flight director he has brought to market more than 20 premium products. A stickler for rigid quality control, he and the white-coat crew ensure everything passes his good-enough-for-mom test ... or it doesn't ship.

Quality. Defined, Delivered.

January 11, 2012

Quality: defined as high grade, superiority, and excellence.

We all want it.

When we exchange our money for goods and services, we expect to receive quality. When we go to see a movie we want it to be a quality experience. When we go to work or create things we want quality results and performance.

Let’s look at this picture another way. When do you not care if quality exists? When do you not care if you don’t get quality in exchange for your money? At the grocer? Car dealer? School? Salon? Electronics? Supplements?

The fact is, we all want and expect quality. The challenge is in finding it.

Recently the FDA took action against a couple dietary supplement manufacturers. These companies made over 400 different vitamin and mineral supplements that were sold throughout the U.S.

These companies decided it would be ok to simply substitute ingredients and not declare the changes on the label or on their websites.

That is a blatant breech of the Good Manufacturing Process guidelines. Not only are these unacceptable actions from the dishonest manufacturers, it’s terrible for the customers that trusted them and bought their product.

Last month a different manufacturer was caught adulterating their products with steroids. They did this so their products would be vastly more effective than competitor products. It would hook people and net much better sales. They chose to ignore the potential health issues, let alone lying to their customers who could test positive for steroids.

At Life Shotz, quality is our top manufacturing priority. We must and will always deliver to you the most premium quality products available. You don’t need to just take our word on it either. Take a look at the NSF and BSCG certifications that speak for themselves.

You can see our dedication to quality echoed throughout our marketing, product, and staff.

We are quality.

Tom Lunneborg

2 Comments

certification, life shotz, Quality

Give The Gift Of Health

November 9, 2011

The holiday season is upon us. This is a wonderful time of year for many reasons.

The weather shifts to crisp, cool days as the leaves change to a beautiful array of reds, oranges and yellows. They begin to cascade down upon the green grass as it goes dormant for the winter.

Major League Baseball has just crowned its new champion and football is in full swing across the nation.

The holidays bring us together more than any other time of year. They prompt us to reflect back on the last year and give thanks. We give thanks for loved ones, accomplishments, new beginnings, milestones and health. Each of us has our own list.

This time of year always flashes by and we are quickly into a new year. A new year of hustle and bustle, deadlines and due dates….

What one thing stops all of this dead in its tracks? What one thing instantly changes the importance of everything? You’ve seen it happen. It is the game changer of all game changers … HEALTH!

When your health fails, everything else takes a back seat. Being in good health is by far the most important thing to appreciate. A change in health doesn’t even need to be catastrophic for us to realize its impact. Just remember the last time you had a bad flu or pneumonia, and how everything else in your life, for that period of time, took a back seat. Remember how you did everything you could to get over the illness and just feel better.

How many years go by that we take our health for granted? We press on with our daily routine almost blatantly ignoring the reminders of eating healthy, exercising and supplementing. We are flirting with disaster.

Life Shotz was built for a purpose. The purpose is to positively impact the health of everyone.

It has been nearly one year since our launch last November. Over this time we have shared the benefits of health with tens of thousands of people, many of whom have thanked us in writing. Life Shotz has the power to shift health in the right direction. It can give us a boost of energy that motivates us to exercise. It can provide a positive mood that chases stress away. It can help restore restful and rejuvenating sleep. It can bolster our immune system so our body has the advantage over illness.

Life Shotz is not a magical elixir that instantly restores health. Life Shotz is a scientifically blended nutritional supplement that will nourish the body with vital nutrients our foods lack. The affect is dramatic. What you do with it is up to you.

Share the greatest gift anyone can receive this holiday season. Share the gift of health.

To Your Health,
Tom

10 Comments

health, life shotz, Nutritional Supplement

Team Life Shotz Gives Team Rockstar a Beatdown! Literally.

September 15, 2011

Life Shotz is a fantastic drink, and 21TEN is a fun company, and we see the results of our energy and positive attitude in our Distributors, our employees, and everything we do. It’s just who we are, and it’s what makes the 21TEN family so remarkable!

Last week I had the pleasure of watching our Life Shotz softball team give a beating to Team Rockstar. Rockstar is Coca-Cola’s top energy drink.

It was a perfect night in Spokane, WA. The sun was shining and temperatures were hovering around 90 degrees. Team Life Shotz was looking at a double header against Team Rockstar.

Honestly, it really wasn’t much of a contest. Take a look at the team photo! These guys brought the pain at the plate. There were lots of long balls and several innings where they batted all the way through the lineup. Justin Kaiser and Jon Spear, the biggest sluggers for Team Life Shotz, even tried to help Rockstar stay competitive … by combining for a pitiful 3 for 14 at the plate! (These guys are so good you’ve got to give them a hard time when they’re just average.)

In the field Team Life Shotz was quick, agile, and well … goofy and fun. Tim Miller had a highlight reel catch in center field when he robbed a hit from Rockstar. The hitter just stared at Tim, not really believing he caught it. It was what they call a circus catch, that’s how unbelievable it was. Catcher Justin Kaiser happily handed the bat back to the stunned hitter and directed him back to the dugout. It was like a scene straight from a movie.

Kaiser was hilarious behind the plate catching for Pete. He had lots of banter for anyone who would listen. Opposing hitters, the umpires, and even the fans were laughing! Then there was Austin Hagmann who ran down a fly ball into shallow center field, caught it, and then decided to stare down the base runners and crow hop all the way back to the infield. (If you’ve never seen a crow hop, try to imagine a grown man skipping like kid and you’ll get pretty close!) Good form, Austin!

All of the guys were blistering the ball—except for Kaiser and Jon (ha!)—and keeping Rockstar on defense all night. At one point the game was a single run from being forfeited by Rockstar because they were taking such a beating. Team Life Shotz may have even sandbagged a little so they could prolong the enjoyment they felt.

Right now Team Life Shotz is 7-1 and atop the league. There is still much to play, and we’ll keep posting their photos on our Facebook page. All of the team loves your support and the comments you give, so make sure to post comments, good, bad, or trash! The team is made up of a great bunch of guys who all love Life Shotz, and they’re as much fun as the entire 21TEN family. We are proud of Team Life Shotz and the attitude and fun they bring to every game!

To Your Health,
Tom

TEAM ROSTER
Corey Freuen*
Eric Biesen*
Branden Florence*
Jon Spear*
Justin Kaiser*
Brandon Bussard*
Richie Ross
Jacques Lafave
Travis Bertholf
Tim Miller*
Eric Kelly
Austin Hagmann*
Brett Winn*
Cole Young*
Pete the pitcher*

* = Played in last night’s game

5 Comments

21TEN, Softball, Team Life Shotz

My Nutrition Drink Just Beat Up Your Energy Drink, and I’m Not Sorry

September 1, 2011

This is a big topic today, and one that I can’t over-emphasize: Life Shotz is a top of-the-line nutrition drink, and that means something.

Let’s start with the basics.

  1. Life Shotz is not Red Bull. If you’re comparing it to Red Bull, Monster, 5-hour Energy, or any of the other chemicals-in-a-can products, it’s time to stop.

    These other products are stimulants, a.k.a. drugs. They use taurine, high doses of sugar, and quite a few other synthetic tricks to give your body short-term energy … and a long term-crash.

    The only thing Life Shotz does: helps your body balance its metabolism so that you feel good consistently without any unhealthy highs and lows. That’s why we don’t say Life Shotz works “instantly.” It works slowly and consistently to give you stable, dependable nutrition. That’s exactly what your body wants.

  2. Life Shotz is a total wellness product. Through precise nutrition and ingredient mixing, Life Shotz helps you boost your immune system, slow the aging process, and improve your mood.

    “Energy drinks” can’t do any of this.

  3. Life Shotz promotes cellular communication. This is one of the best functions of Life Shotz and truly sets Life Shotz apart.

    How does it do it? It gives your cells the nutrients they need to better communicate with one another.

    With this newfound ability to communicate more effectively, your cells start to work in harmony, just like a big family that always keeps in touch by emailing, calling or stopping by for visits. Just as better communication makes your family stronger, better cellular communication will lead to better results in your health.

  4. Life Shotz is not a beverage. Comparing it to Snapple or an indulgent, hyper-sweetened beverage sets up a prospect or customer for the wrong experience.

    Life Shotz is a vitamin and mineral supplement. It’s a powerful nutrition drink created to give you the best health possible. This is a product you drink for results the same way you would take a pill.

    Most people love the taste of Life Shotz, especially when they understand what’s inside each shot. The best success in sampling is done by setting up the prospect for what they are about to experience and why they would be crazy not to take it.

  5. Life Shotz will change the health of the world. Right now, the drink industry is undergoing significant change. You can see it in the slumping sales of Coke and Pepsi. You see it in the shifting aisles of supermarkets and even gas stations.

    People want more from the products they buy, and we are leaders and innovators in the change that’s occurring. People are abandoning over-drugged and over-sugared “garbage products” and are looking for a drink that offers total nutrition with no compromises.

    For all these people and everyone else, Life Shotz is there.

So don’t feel bad if Life Shotz is picking on energy drinks. It’s exactly what we wanted to do.

To Your Health,
Tom

4 Comments

life shotz, Nutrition Drink, Supplement

Taking Life Shotz to the Next Level

August 5, 2011

I just came back from one of the greatest wrestling camps in the world, the Azevedo-Hitchcock Wrestling Camp in Squaw Valley, California. It was excellent, exactly like you would expect from the best of the best, and I’m still in shock over what big-time college coaches, hundreds of athletes, and the world’s greatest mixed martial artist had to say about Life Shotz.

The first night I got there I went to dinner with John and Matt Azevedo and Cornell University coaches Damion Hahn and Jeremy Spates. Dinner turned into a huge Q&A on Life Shotz and rolled right into nutrition as a whole. These are super intelligent guys, and they really understand that Life Shotz isn’t an energy drink, it’s a nutrition drink, and they talked about the ways the product video helped them understand the product more than anything else.

It’s awesome to see that the Life Shotz tools really work, and it’s amazing to see people who work with some of the world’s best athletes catch the Life Shotz Fever.

Then, of course, there was Ken Shamrock. He’s a MMA Hall of Famer. He runs elite MMA gyms called The Lion’s Den. He’s even still fighting and has a fight on November 5. He’s the guy ABC News called “The World’s Most Dangerous Man” because of the way he mastered mixed martial arts. This guy is the MMA legend and is hands down one of the most impressive athletes to ever compete in what some call the world’s toughest sport.

This guy beamed about how great he feels using Life Shotz. One of the world’s greatest athletes has given up his other supplements and exclusively uses Life Shotz now. He didn’t just say it was great, he carried on and on about it.

He offered to wear our logo on his gear and on his everyday street clothes. He talks about it with all the fighters he’s in contact with. Ken even spoke to the 105 kids. He spoke about his life and motivated them to be the best. Then he stopped and told them about the power in Life Shotz and that he is exclusively using it over all other supplements. He told them he wished he had used it decades ago. All of the kids just lit up. He spent another hour signing autographs and taking pictures. He’s one of good guys, and it really shows.

Ken is a major home run in the MMA Wrestling world, and he’ll be on TV 24/7 the week before his fight. Ken told me he would have the product around him and wear gear with our logo during the filming.

I spoke with half a dozen parents who came up to me and bought Life Shotz. These parents were very happy about the certifications (we’re NSF and BSCG certified, which is a pretty big deal for athletes of all sports) and how well their kids performed with Life Shotz.

Janine’s team has done amazing things in this niche market, and many of the kids and parents recognized us from the Fresno and Bakersfield events we attended earlier this year. The work that Janine and her crew have put in has built huge credibility with people.

John Azevedo, the Olympian, thanked Janine and I for contributing to the camp, but really we should be thanking him. It’s hard to describe how good you feel when you realize people are really benefiting from a product that the entire 21TEN family cares about.

So, need a recap?

  • Over 105 campers in attendance at last week’s camp with more than 500 over the entire month of camp—and all of them on Life Shotz!
  • More than 20 coaches, all of them taking Life Shotz and loving it. They’re even looking for ways to bring it to their programs and universities.
  • Ken Shamrock loves Life Shotz. Wow.

Life Shotz is changing the world! If these high-caliber athletes can see and live the Life Shotz difference, then we owe it to people everywhere to share the power of Life Shotz. It’s our duty to help them feel better, lead more fulfilling lives, and have the strength and ability to meet their lives’ challenges head on.

So start showing the world how great Life Shotz is! Share this blog, reach out to your team and customers, and keep growing your business. We’re unstoppable!

P.S. Life Shotz fan and pro MMA athlete Sam Sicilia just had another victory while wearing Life Shotz gear. He’s still undefeated!

8 Comments

life shotz, success, wrestling

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