Tom Lunneborg
Vice President of Product Development

Every boy dreams of working with secret formulas, high-tech laboratories, and the occasional mad scientist. Tom Lunneborg is living that dream. As the in-house product-development flight director he has brought to market more than 20 premium products. A stickler for rigid quality control, he and the white-coat crew ensure everything passes his good-enough-for-mom test ... or it doesn't ship.

World Health Day

April 18, 2012

World Health Day was April 7th.

This day marks the anniversary of the World Health Organization. It was founded back in 1948 as a global organization to bring all leaders and public together to focus on emerging health issues and positively impact everyone’s well-being.

Each World Health Day has a focus topic. This year’s topic is “Aging and Health.” The mantra is “Good health adds life to years.”

Think about that last line for a minute. Go back and read that line again. How many times have you read it differently? I’ve read it many times as “this will add years to your life.” We’ve all seen it in marketing ads.

Those of you that are in your retirement years probably understand the message very clearly. How enjoyable are the retirement years of our life, without good health? We all know people who are retired that have good health and we also know those that do not. Good health adds life to years. That statement sums it up perfectly.

Those of you that aren’t even close to your retirement age, don’t stop reading. This message is as much for you as anyone. Retirement age may seem very far off and you might seem bulletproof right now, but it will get here much quicker than you expect.

The message from the World Health Organization this year is another reminder. A reminder that we all know is true. Each and every one of us can make a dramatic impact on our health. It can be positive or negative. We make choices many times throughout each day. The choices we make are compounded over the years. Even before we reach the “golden years” we either have added life to our years or taken life away from our years.

All of us want to be happy and healthy, none of us are reading this and saying “nah, I’ll take the poor health option.” This is where choices we make every day, impact our current and future quality of life.

Choices like these:

  • Did you choose to get 7-8 hours of sleep?
  • Did you choose to eat breakfast?
  • Did you choose to eat fresh, high quality, foods?
  • Did you choose to be active today? (Going for a long walk is active, you don’t need to join a gym. Simply get moving every day.)
  • Did you choose to smoke today?
  • Did you choose the stairs or the elevator?
  • Did you choose fast food or pack a lunch?
  • Did you read today or make time to challenge your mind?
  • Did you take Life Shotz today?

I just listed nine choices that will impact your health based on what you choose. There are many more daily choices than what are listed above. I just wanted to paint a picture for you. The best part is, we all know the correct choices to make, it’s a matter of making them.

Life Shotz is unique that even if people are making the wrong choices daily, but wisely take Life Shotz, they will feel the positive impact. It just might be the impact they needed to start making more of the right choices.

Think about the choices you’ve made in the past 11 days since the anniversary of the World Health Organization. Have they had a positive or negative impact on your overall health? Make a goal to form more healthy habits — you have the next 354 days to do so.

We are in a position to dramatically influence the health of the world.

A belated Happy World Health Day to you!

Tom

2 Comments

health, life shotz, World Health Day

Welcome to Caffeine Awareness Month!

March 9, 2012

That alone must tell you something, when a commonly abused ingredient has its own awareness month!

Let’s take a look at some of the other awareness month topics:

  • Chronic Fatigue Syndrome Awareness month— fitting that it falls in March with Caffeine Awareness.
  • Alcohol Awareness Month— April
  • Arthritis Awareness Month—May

There are hundreds of different awareness topics.

So what does awareness mean in regards to these topics?

It’s meant to be an annual reminder to all of us. A reminder telling us to pay attention to our habits, safety, and overall knowledge of the topic.

Is caffeine bad? No. The overuse and abuse of caffeine is bad. Continued abuse might just make you celebrate Chronic Fatigue Syndrome Awareness Month.

What we all need to be aware of, is our level of daily caffeine use. A cup each morning to start your day? Great, no problem. Studies actually show that a mild dose of caffeine in the morning helps to fire up our neurons and get our brain’s activity level alert and ready.

Here is where awareness comes into play.

Do you find yourself needing more caffeine throughout the day, every day? Do you switch to soda or a caffeine juiced energy drink? Do you head back to the coffee shop in the afternoon for another hit? Do you find yourself craving a beverage that has caffeine?

Caffeine addiction is real. It’s a daily habit that grows slowly. It doesn’t start off with massive amounts of caffeine, because we don’t need a large amount.

Over time our body adjusts to the caffeine hit and we require more to get the same effect. Slowly our usage starts to increase until before we know it, we are constantly consuming caffeine throughout our day.

Caffeine is simply a band-aid for poor nutrition and lack of rest. Caffeine in the beginning will fake your body into feeling alert, energetic and ready for the day. In a pinch, it will pep you up but after continued use, it will drain you. Caffeine abuse can lead to anxiety, depression, difficulty sleeping, nausea, and restlessness. Once you are addicted, stopping caffeine use can cause drowsiness, headaches, irritability and nausea.

So how do you ease off that caffeine gas pedal if you are now aware of the abuse? Gradually reduce your intake over the next week. Each day reduce the amount of caffeinated products you consume AND nourish your body with Life Shotz, a good diet and 6-8 hours of sleep.

Life Shotz’s scientific blend of nutrients gives the body what it needs to produce natural energy. This is the energy that was meant to fuel us. If you partner Life Shotz with making smart eating choices and getting adequate rest, you’ll find you no longer even need caffeine. Frankly, you’ll find yourself unstoppable.

To your health,
Tom

2 Comments

Caffeine Awareness Month, life shotz, Nutrition Drink

Proof

February 7, 2012

What is better than a theory? Proof.

We have evolved into a “prove it to me” society. Information is readily available to all of us. If a story seems too good to be true we can quickly check it out. If a deal seems too good to be true, we can check that out too.

If we come across a great deal on a used car we can say “SHOW ME THE CARFAX” and we just might find out why it is such a great deal.

This instantaneous information has created a sea of skeptics. They may not be as easily sold now, without proof. However, with proof, their skepticism wanes.

In the fourth quarter of 2011, we invested in a series of human cell tests on Life Shotz along with five competitive nutritional supplements. We knew on paper that Life Shotz will dramatically improve the health of everyone who takes it.

This theory was also supported by the pouring in of testimonials from users who reported they were experiencing all the great effects that Life Shotz was designed to deliver. As great as Life Shotz is, it was still open to skeptics.

In came the test results. These were blinded tests. The scientists conducting the tests did not know what products were being tested. Life Shotz registered incredible scores on every test. The competitors scored extremely poorly, or not at all.

These human cell tests were a big investment, just like our NSF and BSCG certifications. They are all major notches in the belt of Life Shotz. Combining the new breakthrough in taste along with our new science, doors are beginning to open wider. We know 2012 will be an outstanding year for all of us.

Proof, we have it.

The full test results and explanation can be found here.

To Your Health,

Tom

5 Comments

Brunswick Test, life shotz, Nutrition Drink

Quality. Defined, Delivered.

January 11, 2012

Quality: defined as high grade, superiority, and excellence.

We all want it.

When we exchange our money for goods and services, we expect to receive quality. When we go to see a movie we want it to be a quality experience. When we go to work or create things we want quality results and performance.

Let’s look at this picture another way. When do you not care if quality exists? When do you not care if you don’t get quality in exchange for your money? At the grocer? Car dealer? School? Salon? Electronics? Supplements?

The fact is, we all want and expect quality. The challenge is in finding it.

Recently the FDA took action against a couple dietary supplement manufacturers. These companies made over 400 different vitamin and mineral supplements that were sold throughout the U.S.

These companies decided it would be ok to simply substitute ingredients and not declare the changes on the label or on their websites.

That is a blatant breech of the Good Manufacturing Process guidelines. Not only are these unacceptable actions from the dishonest manufacturers, it’s terrible for the customers that trusted them and bought their product.

Last month a different manufacturer was caught adulterating their products with steroids. They did this so their products would be vastly more effective than competitor products. It would hook people and net much better sales. They chose to ignore the potential health issues, let alone lying to their customers who could test positive for steroids.

At Life Shotz, quality is our top manufacturing priority. We must and will always deliver to you the most premium quality products available. You don’t need to just take our word on it either. Take a look at the NSF and BSCG certifications that speak for themselves.

You can see our dedication to quality echoed throughout our marketing, product, and staff.

We are quality.

Tom Lunneborg

2 Comments

certification, life shotz, Quality

Give The Gift Of Health

November 9, 2011

The holiday season is upon us. This is a wonderful time of year for many reasons.

The weather shifts to crisp, cool days as the leaves change to a beautiful array of reds, oranges and yellows. They begin to cascade down upon the green grass as it goes dormant for the winter.

Major League Baseball has just crowned its new champion and football is in full swing across the nation.

The holidays bring us together more than any other time of year. They prompt us to reflect back on the last year and give thanks. We give thanks for loved ones, accomplishments, new beginnings, milestones and health. Each of us has our own list.

This time of year always flashes by and we are quickly into a new year. A new year of hustle and bustle, deadlines and due dates….

What one thing stops all of this dead in its tracks? What one thing instantly changes the importance of everything? You’ve seen it happen. It is the game changer of all game changers … HEALTH!

When your health fails, everything else takes a back seat. Being in good health is by far the most important thing to appreciate. A change in health doesn’t even need to be catastrophic for us to realize its impact. Just remember the last time you had a bad flu or pneumonia, and how everything else in your life, for that period of time, took a back seat. Remember how you did everything you could to get over the illness and just feel better.

How many years go by that we take our health for granted? We press on with our daily routine almost blatantly ignoring the reminders of eating healthy, exercising and supplementing. We are flirting with disaster.

Life Shotz was built for a purpose. The purpose is to positively impact the health of everyone.

It has been nearly one year since our launch last November. Over this time we have shared the benefits of health with tens of thousands of people, many of whom have thanked us in writing. Life Shotz has the power to shift health in the right direction. It can give us a boost of energy that motivates us to exercise. It can provide a positive mood that chases stress away. It can help restore restful and rejuvenating sleep. It can bolster our immune system so our body has the advantage over illness.

Life Shotz is not a magical elixir that instantly restores health. Life Shotz is a scientifically blended nutritional supplement that will nourish the body with vital nutrients our foods lack. The affect is dramatic. What you do with it is up to you.

Share the greatest gift anyone can receive this holiday season. Share the gift of health.

To Your Health,
Tom

10 Comments

health, life shotz, Nutritional Supplement

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