It creates MARKETING MOMENTUM!

The timing couldn’t have been better for the new Life Shotz introduction. The product is crazy good and to have the Brunswick report coming out at the same time increases your marketing momentum.

And that energy goes beyond announcements and reports. It picks up speed when you look at all the new sales tools that were created to support you in your business – all designed to accelerate the work you already have in motion. All designed for you to hit as wide a number of prospects as possible.

If you already have momentum going, we want to simply give you more speed by pushing the wheel that is already moving. If you need a push, we have created a coordinated campaign that will quickly and easily start to build momentum in your business: the 10-Day Challenge!

The 10-Day Challenge is specifically designed to do more than just get you noticed. It is designed to actually grab your prospect’s attention. Get bigger results for your business; discover how easy it is to put your marketing in motion by implementing this simple tool. Remember, the toughest push is the push that gets the wheels started.

Let’s start the wheels rolling today! Don’t miss this opportunity to get some serious momentum going in your business. Now is the time!

3 MUST DO ACTIONS:

1. TALK to everyone you meet about the NEW Life Shotz and the 10-Day Challenge
2. Continue 2 A DAY 10 IN PLAY
3. BE a product of the BRAND

Make good things happen today.
Rick

Raise your glasses for:

Steve and Amy Machado (won two spots!)
Annette and Manual Machado (won two spots!)
Lisa Jimenez
Alison Lucio
Jennifer Reedy
Matthew Machado
Janine Avila

And, we’ve got to roll out the purple carpet for Steve and Amy Machado — they are currently the top point earners. Double toast!

If you’ve won a Life Shotz cruise before, you know what these awesome winners are in store for! If you haven’t, these cruises are incredible.

We’re talking private rooms and personal balconies where you can look out over the sunrise every morning.

We mean snorkeling, warm, sandy beaches, and some pretty tasty refreshments to celebrate with.

We mean the chance to really relax and let loose on a tropical Caribbean getaway.

But most of all? These cruises are an unforgettable memory of what happens when a group of amazing people come together to celebrate success, and they leave feeling closer than ever.

The contest runs through March 31st so there’s still plenty of time to earn your boarding pass!

There are several ways you can earn points. Check out the cruise page here.

Kick off your 2012 by winning and boarding the tropical cruise you deserve! We’re heading to Nassau, The Bahamas, St. Thomas, US Virgin Islands, San Juan, Puerto Rico, and Grand Turk. Not to mention we’re going to be visiting a few festive cantinas that won’t forget us anytime soon!

So let’s hear it for this incredible group of winners for building their business, sharing Life Shotz, and winning their seat on this cruise. They’re going to have an unforgettable experience of a lifetime basking in success.

And that’s what it’s all about, right? They knew they could do it, and they did it!

So, here’s to tropical drinks and the bluest of waters! Who else is going cruising? Let’s pack the house Life Shotz style!

Make good things happen today.
Rick

We all want it.

When we exchange our money for goods and services, we expect to receive quality. When we go to see a movie we want it to be a quality experience. When we go to work or create things we want quality results and performance.

Let’s look at this picture another way. When do you not care if quality exists? When do you not care if you don’t get quality in exchange for your money? At the grocer? Car dealer? School? Salon? Electronics? Supplements?

The fact is, we all want and expect quality. The challenge is in finding it.

Recently the FDA took action against a couple dietary supplement manufacturers. These companies made over 400 different vitamin and mineral supplements that were sold throughout the U.S.

These companies decided it would be ok to simply substitute ingredients and not declare the changes on the label or on their websites.

That is a blatant breech of the Good Manufacturing Process guidelines. Not only are these unacceptable actions from the dishonest manufacturers, it’s terrible for the customers that trusted them and bought their product.

Last month a different manufacturer was caught adulterating their products with steroids. They did this so their products would be vastly more effective than competitor products. It would hook people and net much better sales. They chose to ignore the potential health issues, let alone lying to their customers who could test positive for steroids.

At Life Shotz, quality is our top manufacturing priority. We must and will always deliver to you the most premium quality products available. You don’t need to just take our word on it either. Take a look at the NSF and BSCG certifications that speak for themselves.

You can see our dedication to quality echoed throughout our marketing, product, and staff.

We are quality.

Tom Lunneborg

Their sponsor, Annette Machado, can’t say enough about how incredibly proud she is of Steve and Amy:

“Steve and Amy are the epitome of people who are ideal Distributors. They have serious plans. They do what it takes. They hold three meetings a week, host dinners, and they’re prospecting all the time. They care about every single person in their group, and help everyone they can, including those not even in their group! Steve and Amy are without a doubt, 100% invested.”

Janine Avila also has much to say about Steve and Amy advancing:

“Every once and awhile, you get to work with a dream couple. That is what it has been like working with Steve and Amy. They are enthusiastic, coachable, smart, funny, credible, appreciative and gutsy. I was told by both of them when they enrolled, they would see how it goes as long as I didn’t ask them to speak in front of a group. Today, they speak in front of the room often and with a powerful grace.”

With dedication like this, it’s no wonder Steve and Amy are achieving so much success. From day one, they have been serious about Life Shotz, and they make it fun and inspirational while achieving their goals.

“They are Masters, in the true sense of the word,” says Janine. “They have spent a year, working, reading, studying and growing. They have given and grown and prospered and it is a joy to watch them grow. I cannot wait to see what 2012 brings as Steve & Amy move through Master and beyond.”

So Steve and Amy, from your entire Life Shotz family; Congratulations! We couldn’t be more proud of the both of you. You are on the path to greatness, and it shows!

So, who’s next? Let’s pack that cruise ship with our Life Shotz family!

Cheers,
Melissa

Rick’s list of accomplishments and qualifications is long:

• Began his Direct Selling career in 1983
• Started full time as a Distributor selling cookware successfully until 1986 when he then joined The West Bend Company
• Worked corporately at West Bend Company for 11 years in various capacities of sales and business development both domestically and internationally
• Sought after by Herbalife International and accepted the position of Director of Corporate Marketing/Home Tech
• At Herbalife he was responsible for Corporate Marketing of Herbalife’s products in the USA, Latin America, and for the Home Tech Division Globally
• Starting in 2001, was President/CEO and minority owner of Fionda Group, LLC. A recognized leader in software solutions, communication, and benefit programs that help Direct Selling companies and their representatives realize their full potential
• Fionda Group, LLC. originally started out providing telecommunication services, but through Rick’s vision and direction, the Fionda Group of Companies successfully transitioned from being a telecom centric company to emerging as one of the most respected companies not only in the software field, but also in the Direct Selling industry
• Through his guidance Fionda received numerous awards and honors, including being named to INC, 500 Fastest-Growing Companies in the U.S.
• In May 2011, he founded TekVation, LLC, a technology company specializing in custom designed software specifically for Direct Selling companies and industry
• He is a past member of the Young Presidents Organization and sits on the board of directors for FallenWarriors.org and just recently finished his board term with the DSA.

And this is just the tip of the iceberg.

As an incredible field trainer, Rick will motivate and inspire 21TEN Distributors and field leaders to take action and to achieve financial freedom, and we expect to learn quite a bit at corporate, too.

Best of all, Rick began his career all those years ago as a Distributor, so he understands the nitty-gritty of the sales process. He’s had the same feelings, thoughts, and worries that we’ve all had, and he’s experienced the same elation, the same sense of accomplishment, and the same satisfaction.

He’ll have the support of the entire 21TEN team as he reaches for those goals, and we’re already looking forward to the bright, bright future.

Rick has been married 28 years to his high school sweetheart, Tina, and they have a daughter and a son.  They moved to beautiful Coeur d’Alene, Idaho, from California where they had lived for 13 years.

In Partnership,
Richard Bliss Brooke

This timely perk could be your ticket to a Double Cruise Trip for Two in May.

We know you are going to be seeing a lot of people over the holidays, so we recommend you double up on your Life Shotz! I am committed to drinking two a day through December. It gives me double protection for the cold and flu bugs going around, and the energy and stamina to get me through all the holiday cheer.

Life Shotz allows me to enjoy every minute of the holidays, wrap up 2011, hit all my goals, plan for 2012 and stay in action so that when January hits, the greatest Nutritional Products sales month of the year, my team will be in the race! That means Business Builders Kits ordered and in place, business cards in hand, and everyone trained and ready to make a profit.

Here are some tips to help you take full advantage of Double Your December:

Know the game you’re in

Make sure you fully understand the program! Print out the rules and study them so you understand what to do and what the rewards are.

Always keep a copy of the Cruise details and Comp Plan with you to offer clear instructions and coach your team.

Assess and evaluate your team

Go to your online Distributor Office and print a list of your team. Contact them and refresh yourself with their updates and what their current goals and dreams are.

Let them know about Double Your December. You can be like a football coach planning to win the Super Bowl. Some of your team will need more training, some need to be benched and — no matter what — you will need to be out there recruiting new talent. It’s the name of the game.

Know what they want and why they want it

A secret to keeping your team motivated is to know what they want and why they want it. Use follow-up cards, Outlook, Google Contacts, a binder … whatever you need to keep track of their desires. Then you can emotionalize their “wants.” For example, someone wants a mountain home. Why? So they can go up there on weekends with their kids and grandkids. Remind them of the house, plus all those fun family game nights in the mountains. See the difference. It keeps people in the game when they get discouraged and distracted.

Develop a strategy

Be sure you spend at least one hour with each team member who tells you they want to go for rank Advancement. Your 21TEN business is a business, after all. And, when you learn to teach your team members how to work a plan, you also develop a clear strategy for yourself. To do this you ask questions.

• How much time do you have to invest?
• How much money do you want to earn?
• How many people can you put on a list?

When you have your answers you are able to show them what they need to do, how many people to talk to daily, etc. …

Build and develop momentum

Our CVO, Richard Brooke, tells us one of the key components of all successful Distributors is the momentum. Go for it every day for at least 90 days. Develop some thrust and power. It is then that you will see the energy that gets created and you will see the synergistic effects of working full out for at least 90 days. This also sets a great example for your team.

Monitor and follow up

I have been in this business long enough to know that anybody can say anything. People may want things, but it is people’s actions that let us know if they’re actually going to do it. Keep good records. Call team members back and see how their call went (or their presentation). Find out if they invited anyone to look at the Vision Video or handed any out. How did they like the Saturday call, etc.

It is by asking questions and responding like a good coach that you will begin to see results and growth in your team in the area of rank Advancements, and Double Your Points in December will make it all the more worth the effort!

Janine Avila
Team Avilanche

I wanted to develop a check that would pay my mortgage, not just once in a while, but every month, so I could stop running a day care out of my house and just focus on the needs of my own seven children.

So, I began to look for ways to create that. I went to my sponsor, Rosemary, with my concern about my up and down checks. She told me it was a sign of inconsistency, so we began a program that would teach me and my team one of the most basic principles we would need for success in our business.

What I love about it is, it also leads to mastery in anything you do, and that is just a great habit to build and teach. “Repetition is the Mother of all Skill,” she often said to me when I hadn’t mastered a presentation, a story or a teaching principle.

Just do it over and over until it becomes second nature. It’s just the simple basics repeated consistently every day that build a consistent check every month. And you can take that to the bank, consistently!

• Talk to people, every day
• Make presentations, every day
• Follow up, every day
• Train someone, every day
• Communicate inspirational thoughts and ideas to encourage your team, every day

As an added bonus, when you show up and actually do the simple basics every day, you will find that is how momentum is built and that leads to a lot more than the security of a mortgage payment.

Have fun making money and be sure you do that every day too! Make 2012 your year to be a shining example to everyone everywhere. We can make a serious contribution to ourselves and the lives of others when we act consistently every day!

Blessings to all!

Janine Avila
Team Avilanche

The weather shifts to crisp, cool days as the leaves change to a beautiful array of reds, oranges and yellows. They begin to cascade down upon the green grass as it goes dormant for the winter.

Major League Baseball has just crowned its new champion and football is in full swing across the nation.

The holidays bring us together more than any other time of year. They prompt us to reflect back on the last year and give thanks. We give thanks for loved ones, accomplishments, new beginnings, milestones and health. Each of us has our own list.

This time of year always flashes by and we are quickly into a new year. A new year of hustle and bustle, deadlines and due dates….

What one thing stops all of this dead in its tracks? What one thing instantly changes the importance of everything? You’ve seen it happen. It is the game changer of all game changers … HEALTH!

When your health fails, everything else takes a back seat. Being in good health is by far the most important thing to appreciate. A change in health doesn’t even need to be catastrophic for us to realize its impact. Just remember the last time you had a bad flu or pneumonia, and how everything else in your life, for that period of time, took a back seat. Remember how you did everything you could to get over the illness and just feel better.

How many years go by that we take our health for granted? We press on with our daily routine almost blatantly ignoring the reminders of eating healthy, exercising and supplementing. We are flirting with disaster.

Life Shotz was built for a purpose. The purpose is to positively impact the health of everyone.

It has been nearly one year since our launch last November. Over this time we have shared the benefits of health with tens of thousands of people, many of whom have thanked us in writing. Life Shotz has the power to shift health in the right direction. It can give us a boost of energy that motivates us to exercise. It can provide a positive mood that chases stress away. It can help restore restful and rejuvenating sleep. It can bolster our immune system so our body has the advantage over illness.

Life Shotz is not a magical elixir that instantly restores health. Life Shotz is a scientifically blended nutritional supplement that will nourish the body with vital nutrients our foods lack. The affect is dramatic. What you do with it is up to you.

Share the greatest gift anyone can receive this holiday season. Share the gift of health.

To Your Health,
Tom

Follow the Success Formula and you will see your team growing right before your eyes. Just ask Mike Herlihy, Annette Machado, Kyle Porter, John & Colleen Riddle or Billy Murphy what can happen in the aftermath of a Super Saturday! The formula really works in creating powerful results from Super Saturdays.

Success Formula for a Successful Super Saturday:

Step 1

Get yourself and your team on the Saturday Call, every Saturday! If for a very good reason you miss the live call, be sure you make a point to listen to the replay immediately, that same weekend. That call is your weekly dose of National Inspiration & Corporate news. You’re going to need this for step two.

Step 2

The Weekly Get-Together. You must either be hosting your own if you are attempting to build a team and residual income or you must attend one if you are new. Every week, same time, same place. Here is the link to the Step By Step Formula for Weekly Get Togethers. See page 50 of your Training Workbook. Visit here

Step 3

The Super Saturday

A Super Saturday is held once a month. It should be at the same location and same date each month (for example, the second Saturday of the month). Do this so people begin to see the consistency and support that is available to them. It sends a message that they belong to a company that is serious about training and support. This breeds confidence in your team and in yourself.

Location

Generally, the Super Saturday should be held at a hotel with easy access from a major freeway. Put thought into the best central location for your area. Scout out the meeting room and pay close attention to the feel of the hotel. Is it warm and friendly? Is there a restaurant and great meeting space? Can you negotiate a great deal with them for repeat meetings?

Set-up

If you have a large group of 50 people or more, you’ll need a riser or small stage, plus a microphone. Play lively music, songs that inspire people. Have prizes for drawings, name tags and a captivating product display.

Greet guests with a registration table. The sign in sheet should request the following info:

• Name
• Address
• Phone Number
• Email
• Distributor ID or Guest Of

Name tags with plenty of Sharpies should be on the table, next to tickets for your drawing. I use a 6 foot table to provide plenty of space for this, and I use a basket for drawing tickets.

The signage is important.

Post professionally printed 21TEN and Life Shotz advertisements. You can go into the back office and select signs and banners that can be blown up at Fed Ex/Kinkos or Staples for a professional image. You want to create a positive presence of 21TEN in the hotel. Make sure your easel advertisements direct people to the meeting room.

Decorating is also important. Make it fun.

Balloons are a great way to create a fun professional look, inexpensively. Don’t forget to hand out a pre-printed information sheet for all guests, outlining the basic agenda, lunch and the approximate end time.

There’s a few ways you can set up the room. Let the hotel know what style you need:

Preferably, the room should be set up ‘classroom style.’ This means you use tables and chairs to give your guests a comfortable learning environment. Place pitchers of water without ice on the tables or at the back of the room.

If you’re cramped for space, ‘theatre style’ is best. This is especially helpful if you get a larger turnout than expected. This style is simply chairs set side by side, sans tables.

I like to have a data projector and an internet connection for my laptop so I can train directly from the back office and teach people how to navigate our website and introduce them to their resources.

It’s also a good idea to have a flip chart or white board available. For crowds of 75+ you will want to use an “Elmo” or document camera rather than a whiteboard.

I use my iPad with two small Bose speakers to have lively music playing before, after, and during breaks.

Lively and inspirational music sets the energy for the day… don’t underestimate this critical piece.

Agenda / Flow

9:30am- Registration/social time, meet and greet.
All leaders, speakers, and greeters should be in the room and ready to present.

10:00am- Start promptly with an on-time drawing. (I use the business building tools as prizes.) Thank everyone and explain the benefits of being on time.

10:05am- Welcome and introductions.

10:00 to 11:00am- This is Belief Building and giving guests information about who we are, what the business is and can be for them, and the benefits of Life Shotz. I show the Vision Video first, follow up with my story, and then have 4 or 5 pre-selected 3-5 minute testimonials. Invite your guests to enroll with the BBK and show them what they get with it using the enrollment tab online.

11:00am- 20 minute break to allow people to enroll or leave.

11:20am- Present your local leaders. If there is no one qualified yet, use video testimonials online.

12:30pm- Take a 1 to 1.5 hour lunch break. Encourage your group to stay together for lunch.

1:30 2:30pm- Presentation of Prospecting and Inviting. Guide them to the ‘Tools’ section in the back office and visit the Bliss Business website.

2:30 to 3:00pm- Teach Enrolling Basics, Enrollment Options and how to present them.

3:00 to 3:30pm- Talk about The Weekly Get-Together training, and the importance of Saturday calls.

3:30 to 4:00pm- Show how to develop a business plan so you can make money. Teach Comp Plan training. Promote all upcoming events and get people registered for Miami.

Adjourn at 4:00pm sharp. I usually do a Q & A from 4 to 5pm for any unanswered questions or concerns. Most people have stayed for this.

You will be successful if you follow the formula. Remember to engage people and create a spirited energy. Show your passion for what you do!

Janine Avila
Team Avilanche

Break out your swimwear, Annette Machado, you’ve just earned yourself an advancement to Master and won your way onto the 21TEN Caribbean Cruise in May!

Are you wondering who sponsors the amazing and dedicated Annette? That would be the one and only Janine Avila, from Team Avilanche!

And there’s no sibling rivalry here. It’s no coincidence that these sisters- Janine and Annette- put their high energy together to create such amazing results.

So what does Janine have to say about her sister advancing?

“I am super happy to be sponsoring her and have her be a member of Team Avilanche. You know, it wasn’t until we started working together with 21TEN that I really began to know her! The funny thing is, one year ago on November 1st, I was recovering from surgery and I needed someone to take care of me. Annette went out of her way to fly up to Coeur D’Alene to help me recover. Did I mention her birthday was November 1st? What a way to celebrate … helping someone else!”

We don’t think it’s a coincidence that one year later Annette’s celebrating her birthday as a Master Director. She’s been on-fire since the day she joined us at 21TEN!

Janine tells us, “She’s a dynamo and has worked tirelessly to build a strong team of winners. Annette’s team is so powerful, they are changing the face of this business for anyone that comes within a three foot radius! They are Life Shotz evangelists! It’s my honor to say, congratulations Annette! You are now a Master Director Soul Sister!!!”

And from all of us here at 21TEN, we want to say a heartfelt congratulations to Annette. This is quite an achievement. We know this is just one of many more amazing accomplishments she’ll celebrate.

Who else is ready to advance? Let’s get pumped!