Posts Tagged ‘Endorsement’

Legendary Athlete With A Legendary Endorsement

by Janine Avila on September 14, 2011

“How in the world did you guys get the attention of Ken Shamrock?”

“Ken Shamrock!! No way, he’s been my hero for years. You’re kidding right?”

“Ken Shamrock takes this stuff? Ok, give me a box.”

Those are just a few of the comments and questions I have heard lately after telling people about the new, unsolicited and unpaid Ken Shamrock endorsement and his from-the-heart video, so I thought I would share the answer to the first one. It was just about being in the right place at the right time, and most of all, believing in the power of the product!

Several months ago, my sister Annette Machado called and asked me to help her out with a high school wrestling camp in Bakersfield, California. She couldn’t be there, but I wanted to help out my sister and the Azevedo Hitchcock Camps with their mission to help build great athletes.

Annette said, “Oh, by the way, Ken Shamrock is coming. Can you please get some product to him?”

What … Ken Shamrock, the UFC Hall of Famer?

So I was wondering how I would do this. I thought about how great it would be for our company if Ken Shamrock endorsed our product, but I tried to imagine how many people probably approach him with products, and I didn’t know what to do.

It shifted for me while I was listening to Ken’s story and hearing his inspirational talk to the kids, especially as he told them of his uphill battle with life and being mentally and spiritually strong. In that moment, I wanted Ken Shamrock to take this wonderful product because I knew Life Shotz could make a difference for him.

I put four boxes in a Starbucks bag and gave it to him with a note, my business card, the Banned Substance Control Group flyer, and a Life Shotz brochure. I told him it was a product we all take and love and I thought he might too.

That was the end of it. No calls or emails or follow up. Several months later, our paths crossed again at the Azevedo Wrestling Camp, and we were actually at dinner with Tom Lunneborg, who had come to the camp to teach solid nutrition to the kids.

Causally at the end of the dinner, I simply asked Ken, “Hey did you ever try the product I gave you?”

He lit up and raved about the product and wanted to know where it came from, who made it and how he could get more. Tom was at the table, and that was the first time the conversation had turned to Life Shotz. Annette and I both pointed to Tom, and he and Ken discussed Life Shotz. He offered to give us a testimonial.

“I want to give you guys an endorsement for your product,” he said. “I know you’re just getting started, and I want to help you. This is a great product that can help a lot of people.”

I filmed his testimonial on a Flip Video Camera and he did it in one take … from his heart with no coaching or scripting. He loves the product and the company, and when we explained the business model, he was even more impressed that athletes can take a great product and also enroll as a rep and make money so they have more time to train.

“It’s so solid,” Ken said.

Thanks to the power of Life Shotz and Annette’s fearless belief that everyone everywhere can benefit from Life Shotz and 21TEN, each of us now has a first-class, world-famous athletic endorsement to help create the life we have dreamed about for ourselves.

So watch the video, forgive my rookie filming efforts, and get out there and spread the word! This thing is getting hot hot hot!!! See you in Vegas!!!

P.S. Here is a clue: if you like this blog, you will not want to miss Vegas. That’s all I’m saying for now.

Read the endorsement, and watch the video.

Cheers,
Janine

3 Comments

Endorsement, Ken Shamrock, MMA

Here’s how you can boost sales and get more prospects

by 21TEN on January 14, 2011

Hey Everybody!

Do you ever wonder how you can build more momentum for your business?

Here’s what you can do today to make it happen—and it’s super easy.

Promote Phil Jackson’s Endorsement

You know Phil Jackson endorsed Life Shotz, but did you know how important that is to your business?

Forbes.com just named Phil Jackson the seventh most influential celebrity in the United States. That means he’s got more clout and advertising power than all but six people in the world.

Think about it: people trust and respect Phil Jackson more than almost anybody else, and you can use that to your advantage. Start spreading the word.

  1. Post the Forbes article on your Facebook page, Twitter account, or send out an email. http://www.forbes.com/2011/01/12/most-influential-celebrities-business-media_slide_8.html
  2. Be sure to mention that Phil Jackson gave Life Shotz an endorsement for FREE. In fact, we didn’t even ask for an endorsement. He loved Life Shotz so much that he felt compelled to share his story.
  3. Comment on other 21TENers’ posts about Phil Jackson.

Here are the complete rankings by Forbes.

Forbes 10 Most Influential Celebrities

  1. Steven Spielberg, 53%
  2. Oprah Winfrey, 53%
  3. Dr. Mehmet Oz, 45%
  4. Rush Limbaugh, 41%
  5. Barbara Walters, 40%
  6. Bono, 40%
  7. L.A. Lakers coach Phil Jackson, 40%  AND HE LOVES LIFESHOTZ
  8. Dr. Sanjay Gupta, 40%
  9. Glenn Beck, 40%
  10. Bill Cosby, 39%

Promote Troy Dooly’s Review

You’ve heard about Troy Dooly’s awesome review of 21TEN and Life Shotz. Start using it to your advantage.

Troy is one of the most respected network marketing reviewers in the world. Every year he’s included in the Top 10 and Top 50 lists for best networking marketing blogs, and people trust him.

So what does he think about Life Shotz? Truth be told, he loves it:

“Without a doubt, after researching and taking the product for months, I can say with confidence that as of the time of this post, 21TEN has released the most potent nutritional product in the history of direct selling health and nutritional companies.”

That’s serious praise.

  1. Post the quote on Facebook, Twitter, and your blog.
  2. Link to the video reviews.  http://www.mlmhelpdesk.com/2011/01/14/mlm-company-review-21ten-launches-lifeshotz/
  3. Comment on other’s 21TENers’ posts about it.

You can do it! You can get more people to “take a look” and fall in love with 21TEN when you take advantage of the great PR that Life Shotz generates.

Take care,

Melissa Gulbranson



1 Comment

21TEN, Endorsement, Marketing tools

Promoting the Phil Jackson Endorsement

by Barry Smith on November 24, 2010

Hi 21TEN Achievers!

Sales are soaring and people are more excited about 21TEN and Life Shotz than ever before. With the new delicious taste and the endorsements from Phil Jackson and E.K. Gaylord, many of you are seeing tremendous growth in your business!

Thanksgiving is the perfect time to share all this great news with your family and friends. What better gift than the gift of health can you bring to those you love and care about? Print out the endorsements and have them ready to give to anyone you talk to about Life Shotz. Make sure you have samples and boxes of Life Shotz to sell to those who have an interest in trying it. Always be prepared to share your story and sell a box of Life Shotz.

If you have read Tuesday Update, the Message Board in the back office or tuned into our training call on Thursday, you have heard many great ideas about how to share Life Shotz using the Phil Jackson endorsement. I encourage you to look at Tuesday Update and the Message Board for more information. Here are my suggestions on getting the word out about 21TEN using the Phil Jackson endorsement:

  • Send the endorsement via mail or e-mail to your entire prospect list. This is impressive news that everyone will appreciate. Make an offer in your letter for them to buy a box of Life Shotz from you with a 100% Money Back Guarantee. Whatever you do make sure you have a call to action for them to buy. Don’t just send it without direction for them to purchase from you, contact you or visit your website. Make it a personal note so they don’t feel it is a mass communication. It is worth your time to do this with an endorsement so strong.
  • Think of whom you know that would be especially impressed with this endorsement: coaches, athletes of any age, personal trainers, yoga instructors, body builders, teachers, nutritional coaches, doctors, chiropractors, anyone super health conscious and the list goes on. What connection can you make to them personally based upon their profession? Think about it and then write them a personal note introducing them to Life Shotz along with the endorsement. Again, make an offer and a call to action.
  • Who do you know who drinks coffee constantly or consumes a large number of energy drinks? These people are prime candidates for Life Shotz. Tell them about the natural energy Life Shotz provides, show in the endorsement how it helps Phil Jackson with his energy and make an offer to buy a box with a 100% Money Back Guarantee.
  • Who do you know that is stressed out and maybe does not get much sleep? They too are prime candidates for Life Shotz and you can show them in the endorsement where Phil points out that Life Shotz is the answer for him.
  • If someone talks about being overwhelmed and not being able to focus, they have indicated that they need Life Shotz. Show them in the endorsement where Life Shotz helps with mental and physical energy.
  • Environmentalists will be very excited to know our commitment to reducing the use of plastic bottles. Point to the statement in the endorsement where Phil mentions that and ask them to take a look at what we are doing and Life Shotz.
  • See the other ideas mentioned in the Message Board post and Tuesday Update from this week.

Read the endorsement carefully and see who comes to mind for you and then contact them. Always make an offer and tell them you are going to follow up. Make sure they have your contact information so they can get you. Be clear, concise and professional.

Make the most of this endorsement while it is fresh and new! Come back here and let us know what you did and how well it worked.

Barry Smith
VP of Sales

1 Comment

Endorsement, life shotz, Phil Jackson

This is what a slam dunk looks like

by Melissa Gulbranson on November 10, 2010

Hey 21TENers!
This weekend Life Shotz received an unsolicited and FREE endorsement from Phil Jackson.

Yep, that Phil Jackson. The NBA coach who’s won a record 11 titles and is trying to lead the Los Angeles Lakers to another three-peat. The same guy who coached Michael Jordan, Shaquille O’Neal, and Kobe Bryant. The coach who’s never had a losing season and never missed the playoffs. The coach they call the “Zen Master.”

He loves Life Shotz so much that he endorsed it for free.

So what can you do now that Phil Jackson is on the court with you?

  1. Tell everybody—and we mean everybody. The NBA’s greatest coach just endorsed the product that will help you achieve financial freedom. That’s news you need to share, and it’s time for a full-court press!
  2. Download the 21TEN press release, and look for Richard Brooke’s email on how to share the release with your local media.
  3. Post it on Facebook! And Twitter! And on your blog!
  4. Use the new Lead Page in your back office.
  5. Make sure everyone in your organization knows about it.
  6. Put his endorsement in all your emails.

And this is just the beginning. Let the endorsement help build your credibility, and get people started on Life Shotz! It’s time to build your business and your future.

Melissa Gulbranson
Vice President of Marketing

6 Comments

Endorsement, life shotz, Phil Jackson