“How in the world did you guys get the attention of Ken Shamrock?”

“Ken Shamrock!! No way, he’s been my hero for years. You’re kidding right?”

“Ken Shamrock takes this stuff? Ok, give me a box.”

Those are just a few of the comments and questions I have heard lately after telling people about the new, unsolicited and unpaid Ken Shamrock endorsement and his from-the-heart video, so I thought I would share the answer to the first one. It was just about being in the right place at the right time, and most of all, believing in the power of the product!

Several months ago, my sister Annette Machado called and asked me to help her out with a high school wrestling camp in Bakersfield, California. She couldn’t be there, but I wanted to help out my sister and the Azevedo Hitchcock Camps with their mission to help build great athletes.

Annette said, “Oh, by the way, Ken Shamrock is coming. Can you please get some product to him?”

What … Ken Shamrock, the UFC Hall of Famer?

So I was wondering how I would do this. I thought about how great it would be for our company if Ken Shamrock endorsed our product, but I tried to imagine how many people probably approach him with products, and I didn’t know what to do.

It shifted for me while I was listening to Ken’s story and hearing his inspirational talk to the kids, especially as he told them of his uphill battle with life and being mentally and spiritually strong. In that moment, I wanted Ken Shamrock to take this wonderful product because I knew Life Shotz could make a difference for him.

I put four boxes in a Starbucks bag and gave it to him with a note, my business card, the Banned Substance Control Group flyer, and a Life Shotz brochure. I told him it was a product we all take and love and I thought he might too.

That was the end of it. No calls or emails or follow up. Several months later, our paths crossed again at the Azevedo Wrestling Camp, and we were actually at dinner with Tom Lunneborg, who had come to the camp to teach solid nutrition to the kids.

Causally at the end of the dinner, I simply asked Ken, “Hey did you ever try the product I gave you?”

He lit up and raved about the product and wanted to know where it came from, who made it and how he could get more. Tom was at the table, and that was the first time the conversation had turned to Life Shotz. Annette and I both pointed to Tom, and he and Ken discussed Life Shotz. He offered to give us a testimonial.

“I want to give you guys an endorsement for your product,” he said. “I know you’re just getting started, and I want to help you. This is a great product that can help a lot of people.”

I filmed his testimonial on a Flip Video Camera and he did it in one take … from his heart with no coaching or scripting. He loves the product and the company, and when we explained the business model, he was even more impressed that athletes can take a great product and also enroll as a rep and make money so they have more time to train.

“It’s so solid,” Ken said.

Thanks to the power of Life Shotz and Annette’s fearless belief that everyone everywhere can benefit from Life Shotz and 21TEN, each of us now has a first-class, world-famous athletic endorsement to help create the life we have dreamed about for ourselves.

So watch the video, forgive my rookie filming efforts, and get out there and spread the word! This thing is getting hot hot hot!!! See you in Vegas!!!

P.S. Here is a clue: if you like this blog, you will not want to miss Vegas. That’s all I’m saying for now.

Read the endorsement, and watch the video.

Cheers,
Janine