Posts Tagged ‘Phil Jackson’

Promoting the Phil Jackson Endorsement

by Barry Smith on November 24, 2010

Hi 21TEN Achievers!

Sales are soaring and people are more excited about 21TEN and Life Shotz than ever before. With the new delicious taste and the endorsements from Phil Jackson and E.K. Gaylord, many of you are seeing tremendous growth in your business!

Thanksgiving is the perfect time to share all this great news with your family and friends. What better gift than the gift of health can you bring to those you love and care about? Print out the endorsements and have them ready to give to anyone you talk to about Life Shotz. Make sure you have samples and boxes of Life Shotz to sell to those who have an interest in trying it. Always be prepared to share your story and sell a box of Life Shotz.

If you have read Tuesday Update, the Message Board in the back office or tuned into our training call on Thursday, you have heard many great ideas about how to share Life Shotz using the Phil Jackson endorsement. I encourage you to look at Tuesday Update and the Message Board for more information. Here are my suggestions on getting the word out about 21TEN using the Phil Jackson endorsement:

  • Send the endorsement via mail or e-mail to your entire prospect list. This is impressive news that everyone will appreciate. Make an offer in your letter for them to buy a box of Life Shotz from you with a 100% Money Back Guarantee. Whatever you do make sure you have a call to action for them to buy. Don’t just send it without direction for them to purchase from you, contact you or visit your website. Make it a personal note so they don’t feel it is a mass communication. It is worth your time to do this with an endorsement so strong.
  • Think of whom you know that would be especially impressed with this endorsement: coaches, athletes of any age, personal trainers, yoga instructors, body builders, teachers, nutritional coaches, doctors, chiropractors, anyone super health conscious and the list goes on. What connection can you make to them personally based upon their profession? Think about it and then write them a personal note introducing them to Life Shotz along with the endorsement. Again, make an offer and a call to action.
  • Who do you know who drinks coffee constantly or consumes a large number of energy drinks? These people are prime candidates for Life Shotz. Tell them about the natural energy Life Shotz provides, show in the endorsement how it helps Phil Jackson with his energy and make an offer to buy a box with a 100% Money Back Guarantee.
  • Who do you know that is stressed out and maybe does not get much sleep? They too are prime candidates for Life Shotz and you can show them in the endorsement where Phil points out that Life Shotz is the answer for him.
  • If someone talks about being overwhelmed and not being able to focus, they have indicated that they need Life Shotz. Show them in the endorsement where Life Shotz helps with mental and physical energy.
  • Environmentalists will be very excited to know our commitment to reducing the use of plastic bottles. Point to the statement in the endorsement where Phil mentions that and ask them to take a look at what we are doing and Life Shotz.
  • See the other ideas mentioned in the Message Board post and Tuesday Update from this week.

Read the endorsement carefully and see who comes to mind for you and then contact them. Always make an offer and tell them you are going to follow up. Make sure they have your contact information so they can get you. Be clear, concise and professional.

Make the most of this endorsement while it is fresh and new! Come back here and let us know what you did and how well it worked.

Barry Smith
VP of Sales

This is what a slam dunk looks like

by Melissa Gulbranson on November 10, 2010

Hey 21TENers!
This weekend Life Shotz received an unsolicited and FREE endorsement from Phil Jackson.

Yep, that Phil Jackson. The NBA coach who’s won a record 11 titles and is trying to lead the Los Angeles Lakers to another three-peat. The same guy who coached Michael Jordan, Shaquille O’Neal, and Kobe Bryant. The coach who’s never had a losing season and never missed the playoffs. The coach they call the “Zen Master.”

He loves Life Shotz so much that he endorsed it for free.

So what can you do now that Phil Jackson is on the court with you?

  1. Tell everybody—and we mean everybody. The NBA’s greatest coach just endorsed the product that will help you achieve financial freedom. That’s news you need to share, and it’s time for a full-court press!
  2. Download the 21TEN press release, and look for Richard Brooke’s email on how to share the release with your local media.
  3. Post it on Facebook! And Twitter! And on your blog!
  4. Use the new Lead Page in your back office.
  5. Make sure everyone in your organization knows about it.
  6. Put his endorsement in all your emails.

And this is just the beginning. Let the endorsement help build your credibility, and get people started on Life Shotz! It’s time to build your business and your future.

Melissa Gulbranson
Vice President of Marketing