Have you enrolled enough people … failed and succeeded enough to know the “wow factor” in monetizing Network Marketing? More than that, what have you found to be the secret sauce of a Network Marketing leader?

I’ve found the following.

1. Leaders are on fire … extra hot. Motivated. They’re someone who is “thrown” to produce for themselves and for their team.
2. Leaders love people … and they meet them naturally with sincerity and curiosity.
3. Leaders are credible … they’re people whose mere energy, conversation, and appearance are inspiring and credible. You can’t help but trust, admire, and respect them.

Not everyone has the moxie recipe for Network Marketing success. In fact most do not.

Sure, anyone can move a product in which they believe and make a few bucks, but to move a group of people into an enterprise like Network Marketing and keep them in place for decades takes a secret sauce.

If you have it, success will be worth millions in relatively short order. If you don’t have it, the really cool thing about Network Marketing is you can just go attract someone who does.

Check out the following post by Seth Godin about this very topic.

Are you wow blind?

Kevin asked me: “Do ‘great ideas’ possess universally some sort of Wow Factor?”

The problems with this question: What does ‘great’ mean? And who decides what ‘wow’ is?

The challenge is this: lots of people think they know what both words mean in their area of endeavor, and many of them are wrong.

Consider the case of web 2.0 companies. People like Brad Feld and Fred Wilson are brilliant at understanding what wow means from the point of view of an investor. They have great taste about what’s going to pay off. They have a sense for which teams and which ideas will actually turn into great businesses.

The peanut gallery at tech sites, though, don’t have such great abilities (if they did, they’d be Brad, not anonymous voters). As a result, they mistake consumer wow for investor wow, and often focus on the wrong attributes when they’re criticizing or congratulating a company.

This is endemic in the book business, which resolutely refuses to understand the actual P&L of most of the books it publishes. As a result, there are plenty of editors who continue to overpay for the wrong books, because their wow isn’t the market’s wow.

Richard Bliss Brooke
Chief Visionary Officer