Hey there!
Did you hear the news about vitamin D? Finally, after mountains of research, the government has increased the recommended daily amount for vitamin D. This news isn’t a surprise to your research and development team at 21TEN. We expected this shift. That’s why your credibility is glowing right now. 
So how much vitamin D do people think we need? Well, new recommendations say we need at least 600 to 800 I.U., but the experts at Harvard say 1,000 to 2,000 I.U. should be our conservative target—especially if you’re not in the sun every day. And they even admit that those levels will likely have to rise in the face of the research that’s now taking place.
We studied volumes of research on vitamin D because we needed every aspect of Life Shotz to be cutting edge. Life Shotz had to improve everyone’s health, and this could only happen by using proper amounts of each ingredient. We built Life Shotz with 2,000 I.U. of vitamin D per serving because that’s where the science took us. There are literally thousands of vitamin D studies that show the benefits of vitamin D intake at this level. It truly is a life-changing amount of a key vitamin.
Check out this article from USA Today that talks about how hard it is to meet even the 800 I.U. recommendations without supplements. It’s clear to see that Life Shotz definitely fills an urgent need in most peoples’ diets.
The new daily requirement is a bump in the right direction, but it is still below 2,000 I.U. Over the coming years, and as more researchers look into the benefits of vitamin D, and as more and more doctors call for higher vitamin D intake, that the level will increase again. The government is slow, but it eventually catches up with science.
Taking ownership of your health and partnering with 21TEN will keep you on the road to success in health and wellness.
Give the gift of health this season.
Tom Lunneborg
VP of Product Development









