Posts Tagged ‘wrestling’

Taking Life Shotz to the Next Level

by Tom Lunneborg on August 5, 2011

I just came back from one of the greatest wrestling camps in the world, the Azevedo-Hitchcock Wrestling Camp in Squaw Valley, California. It was excellent, exactly like you would expect from the best of the best, and I’m still in shock over what big-time college coaches, hundreds of athletes, and the world’s greatest mixed martial artist had to say about Life Shotz.

The first night I got there I went to dinner with John and Matt Azevedo and Cornell University coaches Damion Hahn and Jeremy Spates. Dinner turned into a huge Q&A on Life Shotz and rolled right into nutrition as a whole. These are super intelligent guys, and they really understand that Life Shotz isn’t an energy drink, it’s a nutrition drink, and they talked about the ways the product video helped them understand the product more than anything else.

It’s awesome to see that the Life Shotz tools really work, and it’s amazing to see people who work with some of the world’s best athletes catch the Life Shotz Fever.

Then, of course, there was Ken Shamrock. He’s a MMA Hall of Famer. He runs elite MMA gyms called The Lion’s Den. He’s even still fighting and has a fight on November 5. He’s the guy ABC News called “The World’s Most Dangerous Man” because of the way he mastered mixed martial arts. This guy is the MMA legend and is hands down one of the most impressive athletes to ever compete in what some call the world’s toughest sport.

This guy beamed about how great he feels using Life Shotz. One of the world’s greatest athletes has given up his other supplements and exclusively uses Life Shotz now. He didn’t just say it was great, he carried on and on about it.

He offered to wear our logo on his gear and on his everyday street clothes. He talks about it with all the fighters he’s in contact with. Ken even spoke to the 105 kids. He spoke about his life and motivated them to be the best. Then he stopped and told them about the power in Life Shotz and that he is exclusively using it over all other supplements. He told them he wished he had used it decades ago. All of the kids just lit up. He spent another hour signing autographs and taking pictures. He’s one of good guys, and it really shows.

Ken is a major home run in the MMA Wrestling world, and he’ll be on TV 24/7 the week before his fight. Ken told me he would have the product around him and wear gear with our logo during the filming.

I spoke with half a dozen parents who came up to me and bought Life Shotz. These parents were very happy about the certifications (we’re NSF and BSCG certified, which is a pretty big deal for athletes of all sports) and how well their kids performed with Life Shotz.

Janine’s team has done amazing things in this niche market, and many of the kids and parents recognized us from the Fresno and Bakersfield events we attended earlier this year. The work that Janine and her crew have put in has built huge credibility with people.

John Azevedo, the Olympian, thanked Janine and I for contributing to the camp, but really we should be thanking him. It’s hard to describe how good you feel when you realize people are really benefiting from a product that the entire 21TEN family cares about.

So, need a recap?

  • Over 105 campers in attendance at last week’s camp with more than 500 over the entire month of camp—and all of them on Life Shotz!
  • More than 20 coaches, all of them taking Life Shotz and loving it. They’re even looking for ways to bring it to their programs and universities.
  • Ken Shamrock loves Life Shotz. Wow.

Life Shotz is changing the world! If these high-caliber athletes can see and live the Life Shotz difference, then we owe it to people everywhere to share the power of Life Shotz. It’s our duty to help them feel better, lead more fulfilling lives, and have the strength and ability to meet their lives’ challenges head on.

So start showing the world how great Life Shotz is! Share this blog, reach out to your team and customers, and keep growing your business. We’re unstoppable!

P.S. Life Shotz fan and pro MMA athlete Sam Sicilia just had another victory while wearing Life Shotz gear. He’s still undefeated!